Update: 19.09.2022
Last week: 36 week 2022 (05.09.2022 - 11.09.2022)
Last full month: Aug 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 663 | -6.8% | 48.5% | -2.6 | 753 514 | -8.2% | 78.4% | -2 | -1.9% |
| MoM | 7 637 | 18.0% | 49.7% | 0.2 | 3 552 469 | 16.8% | 79.8% | -0.1 | 17.6% |
| YTD | 79 563 | -7.4% | 54.0% | -4.3 | 37 492 254 | 17.2% | 82.1% | 0.8 | 0.0% |
| MAT | 111 210 | -13.0% | 52.6% | -6.3 | 51 125 165 | 12.0% | 80.9% | -0.2 | -2.6% |
| KAPSIKAM | |||||||||
| WoW | 19 320 | 28.5% | 2.9% | 0.3 | 7 491 328 | 27.3% | 2.9% | 0.4 | 13.2% |
| MoM | 65 664 | 5.2% | 2.5% | 0 | 25 946 790 | 3.3% | 2.5% | -0.1 | 6.3% |
| YTD | 696 970 | -1.0% | 2.8% | 0.1 | 290 429 998 | -0.7% | 3.0% | -0.1 | -5.2% |
| MAT | 1 058 226 | -5.8% | 2.9% | 0 | 436 899 266 | -5.0% | 3.1% | -0.2 | -6.6% |
| MILDRONATE | |||||||||
| WoW | 76 521 | 11.1% | 21.0% | 0 | 50 582 692 | 11.0% | 22.9% | 0.1 | 11.3% |
| MoM | 294 418 | 18.3% | 21.9% | 1 | 194 148 296 | 20.2% | 23.7% | 1.5 | 12.8% |
| YTD | 3 319 809 | 3.9% | 16.8% | -0.1 | 1 977 464 499 | 50.4% | 18.6% | 3.4 | 4.5% |
| MAT | 4 921 113 | 5.7% | 16.7% | 0.8 | 2 595 816 421 | 35.9% | 17.2% | 2.8 | 0.8% |
| SULFARGIN | |||||||||
| WoW | 2 372 | -7.1% | 0.7% | -0.1 | 1 343 915 | -5.1% | 1.1% | -0.2 | 8.1% |
| MoM | 10 989 | -30.2% | 0.7% | -0.4 | 6 060 055 | -23.9% | 1.2% | -0.4 | 5.4% |
| YTD | 109 149 | -2.3% | 0.8% | 0.1 | 55 680 819 | 3.6% | 1.2% | 0.1 | -9.3% |
| MAT | 161 567 | -3.8% | 0.9% | 0.1 | 81 669 321 | 3.0% | 1.2% | 0.1 | -9.6% |
| VIPROSAL | |||||||||
| WoW | 17 956 | 7.2% | 2.5% | -0.1 | 6 849 931 | 6.7% | 2.6% | -0.1 | 13.0% |
| MoM | 65 120 | -16.6% | 2.3% | -0.6 | 25 130 486 | -19.8% | 2.4% | -0.7 | 5.8% |
| YTD | 849 577 | 14.4% | 3.2% | 0.5 | 347 004 618 | 24.3% | 3.4% | 0.5 | -4.8% |
| MAT | 1 350 361 | 12.4% | 3.5% | 0.6 | 539 042 540 | 19.0% | 3.6% | 0.5 | -6.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 79 563 | -7.4% | 54.0% | -4.3 | 37 492 254 | 17.2% | 82.1% | 0.8 | 0.0% |
| KAPSIKAM | 696 970 | -1.0% | 2.8% | 0.1 | 290 429 998 | -0.7% | 3.0% | -0.1 | -5.2% |
| MILDRONATE | 3 319 809 | 3.9% | 16.8% | -0.1 | 1 977 464 499 | 50.4% | 18.6% | 3.4 | 4.5% |
| SULFARGIN | 109 149 | -2.3% | 0.8% | 0.1 | 55 680 819 | 3.6% | 1.2% | 0.1 | -9.3% |
| VIPROSAL | 849 577 | 14.4% | 3.2% | 0.5 | 347 004 618 | 24.3% | 3.4% | 0.5 | -4.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 111 210 | -13.0% | 52.6% | -6.3 | 51 125 165 | 12.0% | 80.9% | -0.2 | -2.6% |
| KAPSIKAM | 1 058 226 | -5.8% | 2.9% | 0 | 436 899 266 | -5.0% | 3.1% | -0.2 | -6.6% |
| MILDRONATE | 4 921 113 | 5.7% | 16.7% | 0.8 | 2 595 816 421 | 35.9% | 17.2% | 2.8 | 0.8% |
| SULFARGIN | 161 567 | -3.8% | 0.9% | 0.1 | 81 669 321 | 3.0% | 1.2% | 0.1 | -9.6% |
| VIPROSAL | 1 350 361 | 12.4% | 3.5% | 0.6 | 539 042 540 | 19.0% | 3.6% | 0.5 | -6.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 663 | -6.8% | 48.5% | -2.6 | 753 514 | -8.2% | 78.4% | -2 | -1.9% |
| KAPSIKAM | 19 320 | 28.5% | 2.9% | 0.3 | 7 491 328 | 27.3% | 2.9% | 0.4 | 13.2% |
| MILDRONATE | 76 521 | 11.1% | 21.0% | 0 | 50 582 692 | 11.0% | 22.9% | 0.1 | 11.3% |
| SULFARGIN | 2 372 | -7.1% | 0.7% | -0.1 | 1 343 915 | -5.1% | 1.1% | -0.2 | 8.1% |
| VIPROSAL | 17 956 | 7.2% | 2.5% | -0.1 | 6 849 931 | 6.7% | 2.6% | -0.1 | 13.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 637 | 18.0% | 49.7% | 0.2 | 3 552 469 | 16.8% | 79.8% | -0.1 | 17.6% |
| KAPSIKAM | 65 664 | 5.2% | 2.5% | 0 | 25 946 790 | 3.3% | 2.5% | -0.1 | 6.3% |
| MILDRONATE | 294 418 | 18.3% | 21.9% | 1 | 194 148 296 | 20.2% | 23.7% | 1.5 | 12.8% |
| SULFARGIN | 10 989 | -30.2% | 0.7% | -0.4 | 6 060 055 | -23.9% | 1.2% | -0.4 | 5.4% |
| VIPROSAL | 65 120 | -16.6% | 2.3% | -0.6 | 25 130 486 | -19.8% | 2.4% | -0.7 | 5.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs